As a video discussion app, the camera is at the heart of the Microsoft Flip experience — it's how community members tell stories and share perspectives. Flip wanted to incorporate augmented reality as a new way to engage and inspire their community of educators, learners, friends, and families.
Camera Kit immediately upleveled Flip’s AR capabilities by providing their community with new tools for creativity, expression and education. With Camera Kit, Flip delivers custom Lenses developed specifically to enrich the educational experience directly through the camera. These AR Lenses are inspired by the Flip community and teach new skills — like an ASL Lens that utilizes Snap’s advanced hand tracking technology to teach the basics of fingerspelling.
The streamlined AR development and distribution process between Lens Studio and Camera Kit enables Flip to ship monthly expressive Camera drops for their community across key cultural moments like Earth Day and Black History Month. Seasonal and cultural moment Lenses consistently perform in the top 5 effects among the Flip community, which inspires the team to constantly expand its AR capabilities with new AR features like Video Backdrops, Learning Lenses, and Dance Lenses.