Overview

Snap’s Conversions API (CAPI) is a structured, privacy-centric interface that allows you to directly pass web, app, and offline events to Snap via a Server-to-Server (S2S) integration. This helps our system to optimize your ad campaigns, improve your targeting and measure the conversions that resulted from your Snapchat campaigns. Server events behave similarly to events sent via other solutions, like Snap Pixel (SDK) or Mobile Measurement Partners (MMPs).

Snap allows you to send marketing data via two different methods: direct or partner.

Data Flow

Conclusion

In essence, CAPI is a foundational component for any advertiser seeking to maximize the effectiveness and measurability of their campaigns on Snap in the modern, privacy-first internet era.

Learn more about the benefits of CAPI here.