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Public Profile API

Overview

The Snapchat Public Profile API is a powerful tool that gives clients the ability to retrieve metadata and statistics about Public Profiles and their content. There are two primary functions: Creator Discovery and Content Management.

  • Creator Discovery: Enables partners to find the right creators for their brands to partner with. This provides public metrics accessible to all Public Profiles. Additionally, it offers a more comprehensive range of metrics and audience insights to creators who choose to opt-in to data sharing or OAuth into partner platforms.
  • Content Management: Allows partners to post various content types on behalf of brands or creators, view analytics for the content, and promote the content with paid media

Public Profiles

A Snapchat Public Profile is the home for public brand and creator content within the Snapchat app, allowing for discovery and evergreen content. Public Profiles support creators and businesses, and can be both verified (public official tier) or unverified (standard / public tier). Official Public Profiles are manually verified and referred to as Snap Stars or Official Businesses.

Content Types

Stories Stories are ephemeral Snaps viewable by friends, subscribers, and non-subscribers in our 4th tab Discover feed for up to 24-hours.

Saved Stories Saved Stories are permanent Stories that are viewable on a Public Profile indefinitely.

Spotlights Spotlights are permanent video Snaps that are distributed and viewable on Spotlight, our entertainment platform for user-generated content. Spotlight offers a channel for creators and businesses to grow their audience on Snapchat.

Lenses Lenses are AR experiences that are viewable from the camera screen.

Categories & Tiers of Public Profiles

A Public Profile has both a category and a tier. Following described each category and tier-

TierCategoryDescription
PUBLICPersonPublic Profile used by emerging creators and are therefore eligible for Creator Monetization opportunities. In future, we will be introducing Creator Monetization eligibility badge for this.
PUBLIC OFFICIALPersonPublic Profile used by Snap Stars identified by Talent Team. To learn more about becoming a verified Snap Star, go here.
PUBLICBusinessPublic Profile used by businesses. Some creators created these business profiles from the web because they wanted to have access to the advanced feature set associated with this skew.
PUBLIC OFFICIALBusinessPublic Profile used by Official Businesses such as Nike. To learn more about becoming an official business, go here.
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