Eligibility

Digital Goods for Lenses are no longer supported, as Tokens are being discontinued. Please see this help article for more details.

In order to publish Lenses that contain Digital Goods, you must meet the following minimum criteria:

• You must be a resident of an eligible country. Review the list here.
• You must be at least 18 years old or the age of legal majority in your country.
• You must have a Snapchat account that is more than one month old.
• You must have a public Snapchat profile.
• You must have more than 40,000 Lens Plays or 3,000 Lens Shares on your Lenses over the last 28 days*.

Please visit this page to begin the verification process and sign the Terms if eligible.

Important:

• You must publish Lenses that are compliant with all Snap guidelines, including our Lens Studio Terms and Community Guidelines.
• You must pass a compliance review and successfully complete the tax-verification process with our external partner, Hyperwallet, in order to be eligible for payment. Please see the Digital Goods for Lenses Developer Terms for details.

Please be aware that we may exclude any “Invalid Activity,” i.e., activity that artificially increases the number of plays, or other performance activity that artificially increases the number of plays, shares, or other performance, viewership, or engagement metrics of your Lenses. Invalid Activity will be determined by Snap in its sole discretion at all times. If we determine that you have engaged in Invalid Activity, we may limit or suspend the distribution of your Digital Goods Lens and you may be deemed ineligible for Payments.