Safety Guidelines
In addition to adhering to the Guidelines expressed here, we use our review process to ensure that your integration complies with our Community Guidelines by reviewing the safety and privacy approaches of each applicant. Negative user feedback may also be taken into account in our review.
The following guidelines apply to all developer integrations:
- Don’t feature or target minors under the age of 13; Snapchat is for users 13+.
- You may not use URLs, attachments, or other features to direct Snapchat users outside of the platform without obtaining explicit permission in your Snap Kit application process.
- Dating or friend-finding services are not allowed unless they are age-gated and restricted to users over 18. These integrations will be subject to providing additional information during the Review Process.
- Anonymous integrations that facilitate communication between Snapchat users without registered and visible usernames and display names (“identities”) are not permitted. If the identity of a message sender is even temporarily obscured from the message recipient, then to comply with our guidelines, developers must ensure the integration includes a free and prominent identity reveal function. The free identity reveal option must be of equal size and visibility to any paid alternatives. Any delay for the free identity reveal option, such as advertisements, must be reasonable. Developers who build Snap Kit applications with Creative Kit are required to incorporate Identity Web View, which is described here.
- Never mislead about the functionalities of your integration, Snapchat or your Snap Kit integration. No deceptive content, functionality, design (e.g., dark patterns), or terms are permitted. Do not use your integration or Snap Kit integration to promote deceptive content or acts. The use of bots, fake users, or fake messages that could be perceived as deceptive or any form of spam or malware, including spam-like marketing tactics, are prohibited.
- Harmful content is prohibited. Don’t use your integration to promote illegal or harmful behavior. Never encourage or promote violence, harassment, bullying, hate speech, threats, or self-harm. Your integration must have adequate safeguards in place to prevent this type of behavior.
- Do not promote regulated goods and services that could pose health or safety risks. This includes, but is not limited to: alcohol, tobacco, cannabis, weapons, explosives, or substance abuse, including the recreational use of medication. Content that encourages irresponsible behavior (such as binge drinking) is prohibited.
- Do not depict sexually explicit content or nudity. This includes content that is provocative, overtly sexual in nature, or that references transactional companionship.
- Violating the Intellectual Property rights of others is not allowed.
- We don’t allow gambling, including the purchase of assets (e.g. tokens) that can later be exchanged for real money, unless otherwise approved by Snap.
- Functionality should not be locked behind an in-integration purchase or paywall and there should be no deceptive pricing terms.
Integrations Containing Potential Safety Issues
All integrations containing user generated content, social features or what we deem to be potential safety issues will receive a questionnaire requiring additional information. As part of our safety review we may require additional features such as the ability to report and enforce against content, user-facing contact information, and channels for law enforcement contacts. You must be able to swiftly and effectively handle any concerns raised about user safety on your integration.