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Brand Guidelines & Snap Product Imitation

Please adhere to the following Brand Guidelines and Snap Kit Integration use cases when building out your apps:

Brand Guidelines​

Integrations should have original names and branding. Be creative and develop a unique identity! When naming, branding, discussing, or promoting your integration, do not suggest any endorsement, partnership, or affiliation with Snap Inc. Specifically, your app name, icon, user interface, and associated branding cannot include elements that are similar to or confusingly reference Snapchat or any other Snap-owned product. For example, do not use the Snapchat Ghost Logo, "Snapchat yellow" as a dominant color, or recreations of Lenses in connection with your app's design or icon.

To minimize the risk of your integration being mistaken for a Snap-owned asset, see the examples below on how an integration may reference Snap's products in a clear way:

Acceptable Informational Uses of Snap Inc. Brands in App Name​

Your integration need not reference Snap or its products. But if it does, it must emphasize your unique brand and only make informational reference to Snap or its products. For example, integrations that follow these or similar patterns are not likely to be confusing:

  • {developer brand} + {descriptor} + "for/with" + {Snap service}
  • {developer brand} + "for/with" + {Snap service}
  • {descriptor} + {developer brand} + "for/with" + {Snap service}

Examples of Acceptable Use:

  • GoGo Photo Editor for Snapchat
  • Gizmo with Bitmoji
  • Map Locator by Omega for Snapchat

Improper Uses of Snap Inc. Brands in Integration​

App names that rely on reference to Snap-owned brands to be memorable can be confusing and will not be approved. Do not create "Snappy" hybrid brands or use a Snap-owned trademark without an informational modifier.

Examples of Unacceptable Use:

  • Snap Music Sync Plus
  • ZzzZa Bitmoji Maker
  • Snapifier
  • Snapchat Screen Grabber by DevMonkey
  • SC Score Jump
  • Dog Lens Moving Lock Screen

All uses of Snap-owned brands must comply with the Snapchat Brand Guidelines and Bitmoji Brand Guidelines, and any other guidelines, support pages, or FAQs published by Snap, as applicable. Any use of Snap brand features including the Snapchat Ghost logo must be accurate, transparent, and clear. Developers that do not respect Snap's intellectual property will lose access to Snap Kit and may face other legal consequences.

Snap Product Imitation​

To protect Snap’s intellectual property, and to safeguard Snapchatters’ trust, we don’t allow integrations that use our developer tools to imitate Snap’s own products. For example, the following use cases generally are not permissible without express permission from our team:

  • Apps designed for direct visual communication with friends
  • Apps designed primarily to capture Lens media so it can be shared to other platforms
  • Large scale public display technologies such as jumbotrons, in-stadium displays, and broadcast TV environments

To explore permission to build an integration that mimics Snap products, please contact our team at snapkit-support@snapchat.com. Developers that do not respect Snap's intellectual property will lose access to Snap Kit and may face other legal consequences.

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