Design Guidelines and Recommendations

We recommend incorporating specific branding elements into your Camera Kit Integration. These options along with additional design recommendations are outlined below. You may follow the iOS and Android guides to utilize Camera Kit code snippets for adding Snap attribution elements. Please note that Snap reserves the right to contact you regarding branding or monetization agreements.

Brand Recommendations

When including Snap attribution:

• It should be clearly displayed in any app view where a Lens is being actively applied.
• The attribution should not imply any kind of endorsement by Snap Inc.

When including branding, please use one of the below attribution formats in interfaces powered by Camera Kit. You can use the UI Kit via Figma for guidance. You may incorporate this in the UI, loading screen, or generally adjacent to the Lens user experience.

You can optionally include evidence of this attribution in your submitted screen recording during the app review process.

Other Elements

You may optionally use a button from those below to provide access to Lenses within your application.

If you wish to provide links back to the Snapchat application or your Public Profile within Snapchat you may use the Snap Ghost Logo.

For additional guidance around the do's and don'ts of using Snap's brand elements please review the Snapchat Brand Guidelines.

Branding for apps serving users in the U.S. who are under the age of 13?

In order to pass Snap Kit App Review, there should be no Snapchat branding in your application for this audience.