Design Guidelines and Recommendations

Your Camera Kit integration is required to include some specific branding elements. These are outlined below, along with some additional design recommendations. [Optional] You can follow this guide to use Camera Kit code snippets to add Snap attribution elements.

Brand Requirements

Snap attribution is a requirement for all Camera Kit integrations.

• It should be clearly displayed in any app view where a Lens is being actively applied.
• It is not required to be included as a watermark on any captured or transmitted media.
• The attribution should not imply any kind of endorsement by Snap Inc.

You must use one of the below attribution formats in interfaces powered by Camera Kit. You can use the UI Kit via Figma for guidance.

You must include evidence of this attribution in your submitted screen recording during the app review process, otherwise your app will be rejected.

Optional Elements

You may also optionally use a button from those below to provide access to Lenses within your application.

If you wish to provide links back to the Snapchat application or your Public Profile within Snapchat you may use the Snap Ghost Logo.

For additional guidance around the do's and don'ts of using Snap's brand elements please review the Snapchat Brand Guidelines.

Branding for apps serving users in the U.S. who are under the age of 13?

In order to pass Snap Kit App Review, there should be no Snapchat branding in your application for this audience.