Overview
Camera Kit is Snap’s cross-platform SDK that enables you to deliver augmented reality experiences, directly to your websites and iOS and Android applications
Augmented reality is a powerful tool to drive a variety of positive outcomes inclusive of increased engagement, new user acquisition, differentiation, and new and innovative ways to connect with your consumers. Camera Kit leverages Snap’s robust AR engine that covers the depth and breadth of machine learning tracking, rendering, and user interaction capabilities to enable a diverse set of AR use cases ranging anywhere from teaching consumers a new skill to unlocking interactive experiences that help consumers explore a new city or learn about a famous landmark.
Integration Steps
1. Integrate the Camera Kit SDK into your website or mobile applications to deliver AR experiences to your consumers.
2. Create AR experiences for your mobile apps and websites. The same AR Lenses you build can also be shared on Snapchat to extend your reach to the more than 250M Snapchatters who engage with AR every day.
3. Manage your AR experiences in the Lens Scheduler to deliver the right experiences, at the right time.
Case Studies
To ensure a successful Camera Kit integration, we recommend incorporating AR as a natural part of your user experience. Establish how AR solves real problems for your users, and design how AR best fits in their user journey within your application. With Camera Kit, you can completely customize the way that AR is surfaced in your app and the key is to develop a thoughtful approach to making AR feel native, useful, and natural to your app.
For inspiration and to see how other developers and companies are integrating Camera Kit into their applications, please check out the Case Studies section
