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Introduction

Sharing your public Snapchat profile allows visitors to discover your content organically and helps grow your audience. Here’s a step-by-step guide on linking to your profile from your own website to maximize visibility.

Where to Link to Your Snapchat.com Profile

  1. Include a Snapchat logo and/or the word “Snapchat” in your site’s footer, header, “about” page, and/or any other areas of your site where you list social profiles — then hyperlink to your profile.

  2. To download official icons, check Snapchat’s [brand resources] (https://www.snap.com/brand-guidelines).

  3. Make sure your links points to your public profile, rather than Story or Spotlight content. Profile URLs generally start with /p/ or /add/, for example:

    1. WSJ: https://www.snapchat.com/p/85812fe9-ab0b-41a0-9744-21cb9253b459/574342551177216
    2. ESPN: https://www.snapchat.com/add/espn-snap
  4. Examples

Here are a few examples of brands adopting best practices and properly linking to their Snap profiles from their global header and/or footer.

how-to-backlink-for-developers-1.png how-to-backlink-for-developers-2.png

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