Snapchat Marketing API

The Snapchat Marketing API is open to all developers and enables the creation of tailored ad solutions on our platform — from running campaigns and reporting on performance to attribution, audience management, and creator collaboration.

Ads API

Programmatically create and manage Snap ad campaigns, ad squads, creatives, audiences, targeting, and reporting.

Ads MCP

Connect AI agents to the Marketing API via Model Context Protocol (MCP) to review campaign setup and performance.

Ads Gallery API

Browse and surface examples of Snap ads to inspire and validate creative approaches.

Conversions API

Send server-to-server conversion events for privacy-first attribution and optimization.

Public Profile API

Manage Public Profiles for creators and businesses, including profile assets, messaging, and metrics.

Access and onboarding

To start using the Marketing API, learn how to activate access on Snap's business help site, then jump into the Ads API Quick Start for an end-to-end walkthrough.

MMM vendors: see MMM API onboarding to get started.