As a video discussion app, the camera is at the heart of the Microsoft Flip experience — it's how community members tell stories and share perspectives. Flip wanted to incorporate augmented reality as a new way to engage and inspire their community of educators, learners, friends, and families.

Camera Kit immediately upleveled Flip’s AR capabilities by providing their community with new tools for creativity, expression and education. With Camera Kit, Flip delivers custom Lenses developed specifically to enrich the educational experience directly through the camera. These AR Lenses are inspired by the Flip community and teach new skills — like an ASL Lens that utilizes Snap’s advanced hand tracking technology to teach the basics of fingerspelling.

The streamlined AR development and distribution process between Lens Studio and Camera Kit enables Flip to ship monthly expressive Camera drops for their community across key cultural moments like Earth Day and Black History Month. Seasonal and cultural moment Lenses consistently perform in the top 5 effects among the Flip community, which inspires the team to constantly expand its AR capabilities with new AR features like Video Backdrops, Learning Lenses, and Dance Lenses.

Zoog is an Israel-based video app for creating shared family experiences through reading, learning, and playing when families can’t be together physically. Family members can make storytime videos using Lenses, effects, and sounds as they read. 

Zoog integrated with Snap’s Camera Kit and using Lens Studio, built a series of Lenses where readers can become a whole cast of characters, creating magical moments for families through augmented reality. 

Their users were 42% more likely to share their creation with loved ones after Zoog’s Camera Kit integration. Users who received a Zoog with Lenses were more than 3x more likely to request another one, and were 100% more engaged, showing their support for the videos with likes and hearts. 

Zoog saw a 280% increase in converting viewers to download the application for the first time after offering Snap’s Lenses, driving new user acquisition. ¹

Smule is a popular music app for singing your favorite songs solo, with friends, or with top artists around the world. Their mission is to connect the world through music and inspire people to reach new levels of self-expression. Thanks to the power of Snap’s Camera available through Camera Kit, their community is empowered to create more captivating musical performances with dynamic visual styles. 

Smule’s Camera Kit integration encouraged their users to create compelling content by bringing fun Lenses to original performances, and in doing so, resulted in increased engagement on the platform. Performances with AR Lenses drove nearly 50% more views and 30% more “loves'' on average, than performances without. ²

inCitu is an AR-powered civic engagement app that takes planning proposals out of City Hall and onto their urban context to make the process of urban development more democratic. 

inCitu uses Camera Kit to expand their tool to unlimited geographies, and to enrich the AR experience of their app using Snap AR, letting people seamlessly and creatively interact with the proposed future of the places they love.

With the Camera Kit integration, DRESSX allows users to try on and wear items in real time, supporting unique experiences for immersive fashion that combines the physical and digital realms. DRESSX has seen incredible success and engagement, as 75% of all app users engage with AR Lenses and users try on AR looks 22 times per day on average. By extending the reach of their AR Looks onto the DRESSX Public Profile within Snapchat, DRESSX drove a 120% increase in Public Profile subscriptions. Overall, since integrating Camera Kit and providing AR experiences to users, DRESSX has seen a drastic change in interest and purchases of digital fashion.³

ShareChat’s Moj is used by over 160 million people every month in India to make short form videos and compete in daily challenges. Moj set out to enhance the creation experience and increase engagement among its creator community by integrating more than 300 unique augmented reality experiences into its application through Camera Kit.

Since launch, Camera Kit has driven a 77% increase in camera usage on Moj, and 48% of all content created with the camera includes AR Lenses. To date, short-video creators have generated more than 64 million posts using augmented reality. ⁴

Voisey’s mission is to empower millions of musicians to write and release music every day, and let the most talented creators be discovered wherever they’re from. By including augmented reality in the creation experience for users, Voisey hoped to improve the visual quality of voiseys being recorded. Since integrating Camera Kit, 43% of total content created on Voisey uses an AR Lens.⁵