Overview

The highest level object is an Organization. Each Organization is tied to a specific Brand, Advertiser, or Partner. An Organization has an over-arching line of credit established with Snap Inc.

An Organization owns:

1. One or more Funding Sources. A Funding Source references the Organization's line of credit or a portion thereof.
2. One or more Ad Accounts. An Ad Account references one or more Funding Sources.

Ad Accounts are the primary vehicle for organizing all relevant advertising objects. An Ad Account owns:

1. One or more ad Campaigns (and all of its children).
2. One or more Media objects. Media are the most atomic objects - a single video file is a Media object.
3. One or more Creative objects. A Creative references at least one Media object along with metadata regarding how the creative should be presented to the user.
4. Zero or more Audience Segments. An Audience Segment is a targetable list of user identifiers using the advertiser's first-party data.

An Organization (Org A) can grant another Organization (Org B) permission to access one or more of their Ad Accounts. A common case is a Brand granting a Snapchat MPP permission to advertise on their behalf using the Brand's line of credit.

Ad Hierarchy

1. Campaign: The overarching container for your advertising efforts, defined by a specific objective.
2. Ad Squad: Sits within a Campaign and defines targeting, budget, bid, and placement for a group of ads.
3. Ad: The individual ad unit that users see. It links a Creative to an Ad Squad.
4. Creative: The visual and interactive part of your ad, including media (images/videos) and call-to-actions.