Overview
The highest level object is an Organization. Each Organization is tied to a specific Brand, Advertiser, or Partner. An Organization has an over-arching line of credit established with Snap Inc.
An Organization owns:
- One or more Funding Sources. A Funding Source references the Organization's line of credit or a portion thereof.
- One or more Ad Accounts. An Ad Account references one or more Funding Sources.
Ad Accounts are the primary vehicle for organizing all relevant advertising objects. An Ad Account owns:
- One or more ad Campaigns (and all of its children).
- One or more Media objects. Media are the most atomic objects - a single video file is a Media object.
- One or more Creative objects. A Creative references at least one Media object along with metadata regarding how the creative should be presented to the user.
- Zero or more Audience Segments. An Audience Segment is a targetable list of user identifiers using the advertiser's first-party data.
An Organization (Org A) can grant another Organization (Org B) permission to access one or more of their Ad Accounts. A common case is a Brand granting a Snapchat MPP permission to advertise on their behalf using the Brand's line of credit.
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