Establishing Creator Partnerships

Set up formal partnerships with creators to unlock Brand Partnerships, Ad Partnerships, and Audience Targeting features.

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Overview

Before you can collaborate with creators through the Marketing API, you need to establish a formal partnership. This is a two-way approval process: you invite the creator, and they accept in their Snapchat app.

This prerequisite applies to:

• Brand Partnerships — Boost creator's organic tagged content
• Ad Partnerships — Run ads appearing as the creator's profile
• Audience Targeting — Target the creator's followers

Not required for:

• Ad Codes — Uses shareable codes instead of formal partnerships

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Permission Levels

When inviting a creator, you must choose which permission level to request:

Permission Level	Name	What It Unlocks
BRAND_LEVEL	Brand Partner	Creators can tag your brand in posts. You can boost that tagged content.
AD_LEVEL	Ad Partner	Run ads as the creator's profile + target their audience. Includes all BRAND_LEVEL capabilities.

• Brand Partnerships only? → Use BRAND_LEVEL
• Ad Partnerships or Audience Targeting? → Use AD_LEVEL (includes brand partnership capabilities too)

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Workflow Summary

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This guide provides two tracks for establishing partnerships:

• Business Manager — Step-by-step walkthrough using Snapchat Business Manager (no code required)
• Developer API — Programmatic workflow for automated integrations

Switch between tracks using the tabs below to see the approach that fits your needs.

Business Manager

Marketing Track: Business Manager Setup

Use Snapchat Business Manager to invite creators and manage partnerships manually.

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Step 1: Add Creator to Your Public Profile

1. Navigate to Business Manager → Public Profiles → Settings

2. Click on the Ad Accounts section
3. Find the Pre-Approved Creators area and click "Add Creator"

4. In the modal, search for the creator's Snapchat username

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Step 2: Select Permission Level

Choose the appropriate permission level based on your collaboration goal:

Select This	If You Want To...
Brand Partner	Boost organic posts where the creator tags your brand
Ad Partner	Run ads as the creator's profile OR target their followers

5. Set the partnership expiration:

   • 7 days — Short-term campaigns
   • 30 days — Standard collaborations
   • 90 days — Seasonal campaigns
   • Permanent — Long-term ambassadorships

6. Click Send Request

The creator receives a push notification on their device and must approve the request in their Snapchat app before the partnership becomes active.

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Step 3: Creator Receives Notification

The creator will receive a push notification that looks like this:

The creator then:

1. Opens Snapchat
2. Navigates to Profile → Settings → Pending Invitations
3. Reviews your brand's partnership request

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Step 4: Creator Approves

The creator sees your invitation and must take action:

For Brand Partnerships (BRAND_LEVEL), the creator selects permission scope when tagging content:

• Tagging Only — You can see posts but cannot boost them
• Tagging + Ad Creation — You can see AND boost posts
• Tagging + Ad Creation + Insights — Full access including metrics

For Ad Partnerships (AD_LEVEL), the creator simply approves—no per-post permissions needed.

The creator taps Accept to finalize the partnership.

If a creator later posts content with "Tagging Only" permission (for BRAND_LEVEL partnerships), you'll see the post but cannot boost it. Always brief creators to select "Tagging + Ad Creation" or higher when posting branded content.

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Step 5: Verify Partnership is Active

Once the creator approves, verify the partnership in Business Manager:

1. Navigate to Business Manager → Public Profiles → Settings → Ad Accounts
2. Scroll to Pre-Approved Creators
3. The creator should appear in your roster with status Active

You're now ready to:

• Brand Partner → Start monitoring for tagged content
• Ad Partner → Create ads using their profile

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Managing Partnerships

Viewing Active Partnerships

View all active creator partnerships:

1. Business Manager → Public Profiles → Settings → Ad Accounts → Pre-Approved Creators

Removing a Partnership

To end a partnership:

1. Find the creator in your Pre-Approved Creators list
2. Click the remove icon next to their name
3. Confirm removal

• Removing a creator immediately revokes all permissions
• Active ads using their content or profile may pause
• You cannot claim new content from them until re-approved

Partnership Expiration

Partnerships automatically expire based on the duration you set:

Status During Expiration	Impact
7 days before expiration	Consider sending renewal request
On expiration date	Partnership status changes to Expired
After expiration	Cannot create new ads; existing ads may pause

Renewal: Send a new invitation before expiration to maintain continuity.

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Developer API

Developer Track: API Implementation

The partnership setup workflow uses the Public Profile API to establish creator relationships. This guide focuses on when and why to call each endpoint—for full parameter details and schemas, see the linked API references.

Primary API: Partnership Roles

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Step 1: Find the Creator's Public Profile ID

To collaborate with a Creator, you need to know their Snapchat username. If you already know the username of the Creator you want to work with, you can proceed directly to Step 2.

If you don't know which specific Creator you want to work with, you can search Creator profiles to identify suitable candidates.

What to do:

1. Call GET /public/v1/public_profiles/search?query={snapchat_username} to look up a Creator by username
2. Note the snap_user_name from the response — this is the username you will pass to the invite endpoint in Step 2

API Reference: Search For Profiles | Discover Creators

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Step 2: Send Partnership Invitation

Before creators can collaborate, you must send a role invitation with the appropriate permission level (BRAND_LEVEL or AD_LEVEL).

What to do:

1. Call Invite Creator for Collaboration — POST /v1/public_profiles/{profile_id}/roles with partnershipLevel and the creator's invitee_username
2. The response returns role_status: "PENDING"
3. Creator receives a push notification in their Snapchat app

Key parameters:

• partnershipLevel: "BRAND_LEVEL" or "AD_LEVEL"
• invitee_username: The Creator's Snapchat username
• approvalTimeInDays: 7, 30, 90, or omit for permanent

API Reference: Invite Creator for Collaboration

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Step 3: Poll for Approval Status

The API does not send webhooks when creators approve. You must poll the List Profile Roles endpoint to detect when the status changes from PENDING to ACCEPTED.

What to do:

1. Call GET /v1/public_profiles/{profile_id}/roles (see List Profile Roles)
2. Find the entry matching the invitee_username you invited
3. Check role_status field in that entry
4. Repeat until status is ACCEPTED or DECLINED

Polling strategy:

• Wait at least 5 minutes before first poll (creator needs time to open app)
• Poll every 5–10 minutes thereafter
• Implement a timeout after 24 hours if no response

API Reference: List Profile Roles

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Step 4: List Active Partnerships

Once approved, verify the creator appears in your partnership roster. Use this endpoint to populate "Select Creator" dropdowns in your application.

What to do:

For Brand Partners (BRAND_LEVEL):

GET /v1/public_profiles/{profile_id}/brand_partner_profiles

For Ad Partners (AD_LEVEL):

GET /v1/public_profiles/{profile_id}/ad_partner_profiles

Your application should filter the results to only display creators where partnership_status is "ACCEPTED".

API Reference: List Partnership Profiles

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Step 5: Monitor and Renew Expirations

Partnerships expire based on approvalTimeInDays. Active ads may pause if permissions expire, so monitor expiration dates and renew proactively.

What to do:

1. Check the expires_at timestamp from the list endpoint
2. Your application should set an internal alert for 7 days before the expiration date if you want to be reminded to renew
3. Re-send the invitation using the same POST /roles endpoint before expiration

Renewal is the same as the initial invitation—the creator must approve again in their app. Send renewal requests before expiration to avoid gaps.

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Partnership Status Reference

Status	Meaning	Can You Proceed?
PENDING	Invitation sent, waiting for creator	No — wait for approval
ACCEPTED	Creator approved, partnership active	Yes — proceed
DECLINED	Creator rejected the invitation	No — invite declined
EXPIRED	Time limit reached without renewal	No — must re-invite
REVOKED	Brand or creator ended partnership early	No — re-invite needed

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Next Steps

Now that your partnership is established, choose your workflow:

If you selected BRAND_LEVEL (Brand Partner):

→ Brand Partnerships — Monitor for creator-tagged content and boost it

If you selected AD_LEVEL (Ad Partner):

→ Ad Partnerships — Create ads that appear from the creator's profile
→ Audience Targeting — Target the creator's followers with your campaigns

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Troubleshooting

"Creator not showing in my Pre-Approved list"

• Check that roleStatus is ACCEPTED (not PENDING)
• Verify you're checking the correct Public Profile (not Ad Account)
• Refresh Business Manager or re-fetch via API

"Invitation stuck in PENDING for days"

• Creator likely hasn't opened Snapchat or checked notifications
• Send a direct message reminding them to check Profile → Settings → Pending Invitations
• Consider re-sending if no response after 48 hours

"Cannot send invitation (400 error)"

• Verify you're passing the creator's Snapchat invitee_username (not a UUID — the server resolves the user ID automatically)
• Confirm you have Admin access on the Public Profile (not just Ad Account)
• Check that partnership_level is exactly BRAND_LEVEL or AD_LEVEL (case-sensitive)

For more detailed error handling, see Troubleshooting.

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Related Documentation

• Brand Partnerships — Boost organic creator content
• Ad Partnerships — Run ads as creator's profile
• Audience Targeting — Target creator followers
• Partnership Roles API Reference