Submission Guidelines
Lens Studio Submission Guidelines
Lens Studio empowers our community to create expressive, immersive AR experiences, and then distribute their creations to Snapchatters all over the world. Lenses empower people to express themselves, live in the moment, learn about the world, and have fun together.
All Lenses submitted are subject to Snap’s Terms of Service, Community Guidelines and the Lens Studio Terms, and must follow all Snap policies governing the use of our products or services. Please also review our Privacy Policy to learn how we handle information when you use the Services. You agree that we can collect, use, and share your information as described in that policy and any updates to that policy. We may update our terms, policies, and guidelines from time to time, so please review them regularly.
If you would like to run AR ad campaigns on Snapchat, please visit our Business Center and this page for Submitting your Lens.
Tips for Lens Creators
Snapchatters can discover your Lenses through the Lens Carousel, Lens Explorer, other areas of the Snapchat app, and Camera Kit.
Kind
- Be inclusive! Your Lens should be functional for all Snapchatters, regardless of skin tone, face or body shape or size, language, ability, race, color, caste, ethnicity, national origin, political affiliation, religion, sexual orientation, gender identity, veteran status, immigration status, socioeconomic status, age, weight or pregnancy status. In short: be respectful and appropriate for our global, 13+ community.
Smart
- Be particularly thoughtful about privacy and safety; avoid creating Lenses that have the potential to cause oversharing of your own or someone else’s sensitive information, such as a home address or personal phone number.
Creative
- Be visually compelling in a way that makes use of the camera. Make something that Snapchatters will want to experience and share with their friends.
- Experiment! We are constantly adding new capabilities to Lens Studio to expand creative possibilities.
Lens Content Requirements
While we encourage you to push the boundaries of creativity with the Lenses you create, we want to offer clear guidance about what our Community Guidelines prohibit in all content, including Lenses or Lens attachments. Additionally, we want to provide transparency around targeted distribution, which means Lenses are promoted to the most relevant Snapchatters, considering factors such as age and interests.
Sexually explicit content
Prohibited | Targeted Distribution |
|
|
Harassment
Prohibited | Targeted Distribution |
|
|
Threats
Prohibited |
|
Violence
Prohibited | Targeted Distribution |
|
|
Suicide or Self-harm promotion
Prohibited |
|
Dangerous activity promotion
Prohibited |
|
Realistic weapons
Prohibited | Targeted Distribution |
|
|
False or Deceptive Information
Prohibited |
|
Illegal activity
Prohibited |
|
Regulated industry promotion
Prohibited | Targeted Distribution |
|
|
Violent group promotion
Prohibited |
|
Hate
Prohibited |
|
Creative Quality
Prohibited | Targeted Distribution |
|
|
ChatGPT Integration
Lenses that utilize the ChatGPT API integration must not: |
|
Intellectual Property Rights
- You must obtain all necessary rights and permissions for the content you submit as part of a Lens. This includes obtaining all necessary performance rights for music included in Lenses, and paying all applicable royalties for the music.
- Rightsholders and their agents can report alleged intellectual property infringement found in Lenses to Snap. Snap takes all complaints regarding intellectual property infringement seriously and will investigate them. Takedowns are processed at Snap’s discretion. We make no guarantees as to the outcome of our investigations or the legitimacy of the complaints we receive. To report copyright infringement on Snapchat, follow the instructions at this link.
- Please keep in mind that in making your Lens available to Snapchatters, Snap may display your name, business name (if applicable), Lens name, Snapchat account username or display name, city, state, and country, as submitted by you or tied to your Snapchat account.
- Do not include content that suggests any partnership with or endorsement by Snap, or imitates Snap’s trademarks or products. Prohibited references include (but are not limited to) “Snap,” “Snapchat,” “Spectacles,” “Bitmoji,” the Ghost Logo, the Spectacles Logo, and the Snapchat user interface.
Technical Requirements
- Frame Rate: For iPhone 6 and higher, the Lens should run at 27 FPS or higher. For Android Galaxy S6 and higher, the Lens should run at 15 FPS or higher.
- Memory: In Snapchat, the Lens should consume a maximum of 150 MB RAM memory.
- Exported Lens Size: Once exported, the zipped Lens should be no more than 8 MB. ML models are counted separately, with a limit of 10mb.
- Texture Size: No texture should exceed 2048 x 2048 resolution. No mesh should exceed 100,000 triangles, or 60,000 triangles for meshes with joints/skinning for best performance.
- Lens icon and preview media: We encourage original imagery.
For additional resources please visit the Lens Studio Site.
Support
To report a Lens that you think may violate our Community Guidelines, please see our Support Site.